Lugano, Switzerland, June 18, 2009 - Datamars, a leading global supplier of high-performance RFID-based solutions for companion animal and textile identification, discusses ways to determine if RFID is right for your industrial laundry process at Clean 2009, taking place in New Orleans, La. from June 18 to June 21, 2009.

At the Datamars booth (#4856), visitors can see actual footage of Datamars' RFID systems in action along with interviews of business owners discussing the business value of Datamars' RFID solutions.  In addition, Datamars' technical consultants will be on hand to help visitors understand if RFID is right for their industrial laundry businesses, at what point in the laundry process will RFID technology have the greatest impact and how industrial launderers can migrate from bar code to RFID systems cost effectively.

"In today's challenging economy, industrial launderers and textile rental companies are seeking to control costs while optimizing productivity; Datamars RFID systems can help," says Ken Boyle, Chief Marketing Officer at Datamars. "Our goal is to help business owners take an objective look at where RFID can help them better control costs and improve their businesses."

Datamars RFID-based inventory tracking systems include RFID tags, readers and antennas-all designed, developed and manufactured exclusively by Datamars and easily integrated with other major laundry automation systems.  "Our philosophy is to provide a fully integrated solution so that our customers receive seamless integration and the highest performance available," says Boyle.  Continuing their tradition of innovation, Datamars introduces the extremely durable Orion LaundryChip, capable of withstanding the highest pressures during the laundry water extraction process.

 "We continue to innovate the highest quality RFID components that meet the needs of the market while helping business owners understand how our RFID solutions can improve their businesses."

Among the new products launched at this year's CLEAN show are:

• "Orion" - the latest generation of Datamars LaundryChips, shaped to reduce the risk of damage to textiles and designed to withstand the highest water extractor pressures commonly used for flat linen products.
• "Intellisort RFID" - a new affordable autosortation system that provides the sorting and sequencing automation of high-end systems at prices affordable by mid-size industrial launderers.

Is RFID right for your business?  Datamars invites industrial laundry and party rental business owners to visit or call and learn how RFID can improve their businesses.

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About Datamars
Datamars is a leading global supplier of high performance RFID-based solutions. Founded in 1988, the company has developed a broad range of identification solutions based on RFID transponders, readers and antennas and is currently market leader in the animal and textile identification markets. Fully integrated product portfolios, technological innovation and a profound understanding of customer requirements have earned Datamars a reputation for quality and performance worldwide. As an RFID manufacturing company, Datamars works with strong partners and has developed a worldwide distribution network in each of its target markets. Datamars employs more than 160 employees globally with offices in Europe, Asia, Australia and the Americas.

For further information, please contact:
Franz Schoepf Corporate Communications Datamars Via ai Prati CH-6930 Bedano-Lugano - Switzerland Tel: +41 91 935 73 94 Fax: +41 91 945 03 30 franz.schoepf@es.datamars.com www.es.datamars.com